Zumper and Apartment List team up with Facebook to challenge Craigslist on apartment listings – San Francisco Business Times – The Business Journals

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Two San Francisco companies, Zumper and Apartment List, are teaming up with Facebook to provide apartment listings on the social media network’s Marketplace section for local classified ads.
The move is another attempt by companies to compete against Craigslist, a website that allows people to post apartment listings for free and has dominated the rental market for more than a decade.
“Zumper has spent the past five years building the most comprehensive rental marketplace in the U.S., and Facebook has long been home to families and friends sharing news, photos and memories,” said Zumper CEO Anthemos Georgiades said in a statement. “It’s only natural that Facebook, in collaboration with Zumper, will now also help people find their physical homes.” 
Menlo Park-based Facebook users in the United States will be able to check out apartment listings, photos, start a rental application and communicate with landlords and property managers. 
None of that is novel in itself, but Zumper and Apartment List now have direct access to the Marketplace section. Facebook has more than 52 million users, according to Statistica, a company that tracks internet data.
“Facebook Marketplace’s global search volume has already increased three times this year, so by combining forces we are giving our property listings even more reach and visibility,” said Chris Erickson, co-founder and chief operating officer of Apartment List, in a statement.
Apartment List, a three-year-old company, lists more than three million apartment ads on its site with a reach of five million users in more than 40 cities. Zumper said it reached 26 million users in 2016 and has raised $39.2 million in venture capital.
The goal of disrupting Craigslist for apartment rentals is an ongoing struggle for companies like Zumper, Lovely and Apartment List. Others such as Zillow, a real estate information site, and Trulia, both of which tend to focus on the for-sale housing market, also offer rental listings. 
The companies offer mobile apps, sleek websites and other features to lure users from the bare-bones Craigslist. That site, also based in San Francisco, has been seen as archaic with lots of fraudulent listings and not very technologically advanced, but competitors have yet to move Craigslist from its perch.
Overall user activity is down for Craigslist and startups are going after other parts of its business such as ads for used goods, according to a Forbes article from May. Facebook Marketplace’s global search volume has already increased 3x this year, so by combining forces we are giving our property listings even more reach and visibility.
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