Zilker Media, one of Austin’s fastest-growing PR and branding firms, names Shelby Janner to Chief Publicity Officer and Nichole Williamson to Chief Brand Officer – Marketing Dive


Zilker Media, a prime-enlargement, Austin-primarily based PR and virtual advertising company devoted to construction other folks-pushed manufacturers, has named Shelby Janner to Chief Publicity Officer and Nichole Williamson to Chief Brand Officer. Shelby and Nichole were integral to Zilker Media’s enlargement and good fortune, and of their new roles will proceed to give a contribution to the company’s tradition and growth. 
Shelby and Nichole were concerned with Zilker Media for the reason that corporate’s founding,  Nichole as Virtual Marketing Strategist, and then to Brand Technique Director; and Shelby as Publicity Director.
With pastime at the back of Zilker Media’s core values equivalent to “Just right Vibes” and “Main the Method,” Shelby and Nichole were crucial to rising the corporate, tripling their staff dimension and garnering a place on Austin Industry Magazine’s listing of Austin’s fastest-growing companies in 2021
Of their new roles, Shelby and Nichole will co-lead operations for the company, together with the expansion of their respective departments. 
“I’m so venerated to be entering into this new position at Zilker Media,” stated Shelby. “Having been right here since day one, it’s been superb to witness the booming enlargement we’ve observed within the final 5 years as an company. I’m excited to see what we can do in combination within the years to come!”
“I think thankful to be an element of a staff that wholeheartedly embodies our core values, striving to be the most productive in school in carrier to our improbable purchasers,” stated Nichole. “I’m extremely joyful to be shifting into this government place, and I glance ahead to endured enlargement and alternative.” 
“Shelby and Nichole were useful to the expansion of Zilker Media. They’re masters of their craft and will proceed to effectively lead and broaden our groups against our imaginative and prescient as an organization. It’s neatly deserved and thrilling for our staff to have them step into those new roles,” added Paige Valesquez Budde, Spouse and CEO at Zilker Media.
Since becoming a member of Zilker Media, Nichole has created and overseen the advance of logo and virtual advertising methods for most sensible executives, bestselling authors, international company manufacturers and native manufacturers in search of to develop their on-line presence. She has been featured as a visitor speaker on the College of Texas at Austin, Texas Writers Convention, and Small Industry Competition positioned in Austin, Texas. Nichole’s branding efforts have supported the expansion and footprint of the fastest-growing neighborhood financial institution in Texas. She has additionally led virtual advertising campaigns for authors that experience led to New York Instances very best dealers, maximum lately for creator Dr. Mona Delahooke in March 2022. 
Prior to becoming a member of the Zilker Media staff, Nichole evolved social media content material and advertising plans for statewide place of business holders and quite a lot of manufacturers within the Austin house. Nichole introduced her passion and profession in social media via growing a social media marketing campaign to elevate cash for a global nonprofit. Since then, she has assisted in quite a lot of nonprofit social engagement and enlargement initiatives. At first from Odessa, Texas, she graduated from The College of Texas at Austin.
A local Austinite, Shelby has a decade of revel in in constantly garnering most sensible-tier media placements. She is a Winner of Michael Good very best pitch of the 12 months award in 2019 and 2020; Honorable Point out in 2021. Along Zilker Media’s earned media division, she maintains a considerable community of journalist connections within the shopper and B2B house, constructed from in depth revel in running with marketers and industry leaders, nonfiction e-book authors and healthcare execs. 
She has overseen dozens of exposure campaigns together with 3 New York Instances bestselling books. For the final 10 years, she has controlled native and regional exposure for the nationwide bestselling collection Rooster Soup for the Soul. In the past, Shelby was once Publicity Supervisor at Benefit Media Crew | Forbes Books. She graduated from The College of Texas at Austin and gained a focus in Industry Foundations from the McCombs Faculty of Industry.
Zilker Media additionally introduced a number of fresh hires, together with Christina Pennell as Publicist and Macey Pieterse as Brand Specialist. The corporate works with a host of Austin-primarily based and regional manufacturers, together with Keystone Financial institution, one of the fastest-growing banks in central Texas, Incline P&C Crew, Qualtik, Encapture and Down Syndrome Affiliation of Central Texas.
Zilker Media was once based in 2017 to construct manufacturers other folks need to accumulate round. That specialize in PR, logo technique, virtual advertising and platform construction, Zilker Media is a boutique company offering end-to-end logo construction for the sector’s main firms and concept leaders. Zilker Media is hooked in to cultivating neighborhood — for his or her staff, their purchasers, and their house. Zilker Media ranked #13 on within the micro-firms segment of Austin Industry Magazine’s 2021 Best Places to Work list and #15 in the 2020 list. They have been named to Austin Industry Magazine’s 2019 listing of Top Austin-Area Advertising & Marketing Agencies and named via AustinInno to their 2019 Austin’s Coolest Companies List.
For more info, please talk over with www.zilkermedia.com and practice Zilker Media on Twitter, Instagram and LinkedIn
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