Why there's a demand for digital marketing in Canada, and how you can become an expert in the field – Financial Post


“If you’re not aboard the digital train, you’re already falling behind.”
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We’ve seen the trend that sales and marketing teams are increasingly strategic and data-driven, but knowing exactly how much the field is changing may surprise you.
According to the eMarketer website, companies will increase their digital ad spend by 19.1 per cent and decrease their traditional ad spend by 19 per cent. As the Randstad website succinctly puts it, “if you’re not aboard the digital train, you’re already falling behind.”
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