What is digital marketing and what are the career options available? – India Today

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Digital marketing has become one of the most popular career options in today’s fast pace and tech savvy world. While browsing online, we are exposed to a plethora of content that we consume in form of video, gifs, memes, images and so on.
The question that arises is who is driving this content and how it is trending on all social media platforms? The answer is — a digital marketer sitting in a different corner of the country is deciding what your explore feed looks like. If these conversations intrigue you, a career in digital marketing is what you should explore.
Digital marketing is an industry which has shown great potential and has posed itself as a sector with significant employment opportunity. As more and more communication channels are available, the need for qualified individuals to keep up with the pace of demands.
The rising trend of business digitizing has created a need for professionals, ones which are well-versed with the business and the functionings of digital marketing.

Here are a few popular career options in digital marketing:

With an increase in the demand of SEO services, job opportunities in the industry are at an all-time high. With a surge in online businesses due to the pandemic, a SEO specialist has turned to be the need of every organization, brands and agencies.
You can start your career as a SEO Executive moving forward to SEO Senior Executive/ SEO Strategist, SEO Manager and lastly as a SEO Director.

This job role demands an individual to be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) One also needs to be analytical and good with numbers.
The end goal of every PPC professional is to turn the online marketing efforts and have the optimal ROI

Behind every social media message there is a human messenger who conveys the company’s views to all its consumers. A Social Media Executive manages all social media channels, campaigns to engage with the right audience creating a loyal customer base.
You can get into this field as a social media marketing executive as a SMM specialist, strategist or a consultant and finally as a social media marketing manager.

SEM professionals are responsible for planning, implementing and managing the company’s overall SEO strategy covering a wide variety of duties such as web marketing, web analytics, content strategy, keyword strategy etc.
SEM executive moving forward to SEM senior executive/ SEM strategist, SEM Manager leading to a SEM Director are the career options available in this field.

From creating a design to building the layout of a website or web pages, the major role of a web designer is to create on a brand-new website or maintain the look, features of the site and associated applications.
This profile demands a strong proficiency in graphic designing and computer programming. Web Designers closely work with key development managers to keep the company’s website up-to-date in order to generate intended results from sales to brand awareness.

If you are a grammar nazi with knack for expressing with words, then this is the best suited position for you.
Content writer creates content for blogs, articles, product descriptions, social media and for the company website along with evaluating analytics to modify content as required, regularly updating the company’s website and promoting the company blog by pitching articles to various platforms.
Junior content writer, Senior content writer, Content strategist are the career paths one can aim at in that order.

An account manager acts as a link between the company and the client. From managing the clients accounts to listening to their needs and helping them to meet their objectives, and ensuring customer satisfaction.
The main task of an Account Manager is to acquire new business along with maintaining the existing business. If you are applying for this position, make sure you have at least a couple of years of work experience in delivering client-focused solutions based on customer requirements.
– Article by Jay Rathod, Founder, Goal 2 Learn

Read: 5 online digital marketing programmes in India you should check out
Read: Make it big in Digital Marketing with this guidebook of skills, courses and growth prospects
Read: 5 reasons why you should choose a career in digital marketing
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