UK companies' social media ad spend trumps global average – Marketing Tech

UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.
This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.
Key findings from the report include:
UK tops global ad spend leader board, but engagement is down
Brands’ overall response rates to comments are declining, but response times for urgent queries improving slightly
*Response rates refers to the percentage of responses to direct message conversations, while response times refers to median response time in hours.
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Tags: Advertising, budget, Social Media
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