Tupelo Regional Airport employee soars to new heights with IMC degree – School of Journalism and New Media – Ole Miss


Scholars at regional campuses are spotting the price and versatility of IMC and journalism systems
The sky’s the prohibit for Justin Lee Gary, an built-in advertising and marketing conversation (IMC) scholar who attends the College of Mississippi’s Tupelo campus and works as a media intern for Tupelo Regional Airport.
The New Albany local is only one instance of scholars at UM’s regional campuses who’re the use of the flexible IMC degree to pursue their desires.
Gary, a junior, has a knack for writing and movie that started whilst attending a neighborhood faculty.
“I got to work with the movie elegance and truly won a distinct segment for filmmaking,” he stated. “My classmates labored on skilled movie units with well-known actors and skilled movie workforce from in all places the rustic. It used to be thrilling to take anyone’s tale, flip it right into a script, and then watch it at the giant display screen.”
Justin Gary stands in entrance of a airplane at Tupelo Regional Airport.
Gary stated an teacher there advised him concerning the College of Mississippi School of Journalism and New Media’s IMC main to additional his research.
“It used to be the most productive resolution I’ve ever made,” he stated.
Some of his favourite categories were IMC 205: Writing for Built-in Advertising Communications and IMC 306: Web Advertising Communications.
“Whilst there’s a lot of writing with some of the categories, it’s under no circumstances tricky,” he stated. “The instructors on campus are superb at educating the ideas in some way that you’ll be able to perceive them. They truly can help you discover your inventive facet so you’ll be able to to find your individual writing taste. So, don’t be afraid to categorical your self. It now not most effective is helping you to stand out, but in addition to find an amazing process.”
Gary has two jobs at Tupelo Regional Airport. Whilst one is in airfield operations, he additionally works as a media intern for the airport.
“I additionally lend a hand coordinate Ole Miss’s sports activities groups when they’re touring with Delta, United, or any other airline,” he stated. “Imagine it or now not, the process in reality has so much to do with advertising and marketing. In aviation, public belief is the whole thing. It comes to so much of analysis and making plans to perceive what marketplace the airport caters to, and my IMC categories have for sure taught me how to raise the airport’s venture observation thru social media and different mediums.”
After graduating, Gary stated he hopes to paintings as a media supervisor or artwork director for a advertising and marketing company.
“My dream process could be advertising and marketing a big airline like Delta or United,” he stated, “however I might truthfully be at liberty operating for any corporate that tries to receive advantages others.”
His recommendation for any person fascinated about majoring in IMC is to expand an passion in writing, and by no means forestall being you.
Patricia Overstreet-Miller, an educational assistant professor of built-in advertising and marketing communications with the School of Journalism and New Media who is concentrated essentially at the regional campuses, stated regional IMC graduates have entered all kinds of process fields, together with virtual and information control, advertising and marketing for nonprofits and native firms, gross sales, entrepreneurship, public members of the family for small and massive corporations, and have even labored for the U.S. Military.
“Since the abilities they won with an IMC degree are extremely transferable, they’re in a position to transfer inside a host of other fields, at the same time as they keep native,” she stated. “The IMC degree is one of essentially the most versatile and adaptable presented on the college degree and is easily suited for many who need to keep throughout the state, in addition to the ones in a position to transfer nationally and across the world.”
Overstreet-Miller hopes extra scholars who’re bearing in mind pursing a degree like Gary will consult with the regional campuses.
“On the regional campuses, now we have some scholars who’re the primary of their households to graduate from faculty, who incessantly come from extra rural spaces of the state, and who’re deeply Mississippi-primarily based,” she stated. “They’re additionally extremely numerous and consultant of many of the minority populations of the state.
“By means of attaining past Oxford, Ole Miss has benefited communities and people they may not in a different way have reached and thus helped be sure a more potent long run for the state as an entire.”
Debora Wenger, Ph.D., meantime dean of the UM School of Journalism and New Media, stated regional campus scholars are doing superb issues.
“Our regional campuses give us a possibility to paintings with scholars who make our built-in advertising and marketing communications program richer, extra related, and extra inclusive,” she stated. “Those scholars are inspiring — incessantly balancing complete-time jobs and households — but, they’ve the pressure to earn a degree and make a distinction of their communities. Kudos to them.”
Overstreet-Miller stated Tupelo Regional Airport can be one of the UM program’s IMC 455 purchasers this yr and more than likely subsequent yr as neatly, in large part as a result of of Gary.
“They’re having a look to logo themselves and transform extra attached to the neighborhood,” she stated. “This can be one of essentially the most fascinating and difficult purchasers we’ve had up to now.”


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