Tourism Campaign Wants You to Have a 'Greekend' Getaway – Adweek

March 1, 2022

Greece wants Europeans looking to enjoy a weekend break to visit the country as it attempts to make “Greekends” a thing.

Created by Ogilvy Greece for the Greek National Tourism Organization, the above-the-line campaign invites visitors to the islands and explores the urban side of the country, showcasing the sights and experiences on offer through short city breaks. That includes much highlighting of the word “Greekend” along the way.

Ogilvy Greece, Greek National Tourism Organization

Featuring an asterisk after the newly coined vacationing term, the brand slogan “end your week like a Greek” is included.

AW+

WORK SMARTER – LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in


Greece wants Europeans looking to enjoy a weekend break to visit the country as it attempts to make “Greekends” a thing.
Created by Ogilvy Greece for the Greek National Tourism Organization, the above-the-line campaign invites visitors to the islands and explores the urban side of the country, showcasing the sights and experiences on offer through short city breaks. That includes much highlighting of the word “Greekend” along the way.

Featuring an asterisk after the newly coined vacationing term, the brand slogan “end your week like a Greek” is included.
To Read the Full Story Become an Adweek+ Subscriber
View Subscription Options
Already a member? Sign in
Stephen is Adweek’s Europe bureau chief based in Glasgow.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

source

Leave a Comment