March 1, 2022
Greece wants Europeans looking to enjoy a weekend break to visit the country as it attempts to make “Greekends” a thing.
Created by Ogilvy Greece for the Greek National Tourism Organization, the above-the-line campaign invites visitors to the islands and explores the urban side of the country, showcasing the sights and experiences on offer through short city breaks. That includes much highlighting of the word “Greekend” along the way.
Featuring an asterisk after the newly coined vacationing term, the brand slogan “end your week like a Greek” is included.
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Greece wants Europeans looking to enjoy a weekend break to visit the country as it attempts to make “Greekends” a thing.
Created by Ogilvy Greece for the Greek National Tourism Organization, the above-the-line campaign invites visitors to the islands and explores the urban side of the country, showcasing the sights and experiences on offer through short city breaks. That includes much highlighting of the word “Greekend” along the way.
Featuring an asterisk after the newly coined vacationing term, the brand slogan “end your week like a Greek” is included.
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Stephen is Adweek’s Europe bureau chief based in Glasgow.
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