Snap, Nielsen Examine How to Handle AR Executions Within Marketing Mix Models – Adweek

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March 28, 2022
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Augmented fact executions will have to be modeled in paid impressions as their very own entity inside advertising and marketing combine fashions, and now not blended with different virtual or social ways, in accordance to a find out about by means of Nielsen commissioned by means of Snap Inc.
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David Cohen is editor of Adweek’s Social Professional Day-to-day.
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