Snap, Nielsen Examine How to Handle AR Executions Within … – Adweek


March 28, 2022

Augmented reality executions should be modeled in paid impressions as their own entity within marketing mix models, and not combined with other digital or social tactics, according to a study by Nielsen commissioned by Snap Inc.

Snapchat’s parent company commissioned Nielsen to identify whether AR as its own channel within an MMM can provide valuable insight to marketers.

The next step if Nielsen found that evaluating AR on its own was warranted was to identify best practices tor accurate measurement of AR within an MMM.

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Augmented reality executions should be modeled in paid impressions as their own entity within marketing mix models, and not combined with other digital or social tactics, according to a study by Nielsen commissioned by Snap Inc.
Snapchat’s parent company commissioned Nielsen to identify whether AR as its own channel within an MMM can provide valuable insight to marketers.
The next step if Nielsen found that evaluating AR on its own was warranted was to identify best practices tor accurate measurement of AR within an MMM.
New Year Offer: Use Promo Code “SAVE25NYE” on an Annual Subscription to Save 25%
View Subscription Options
Already a member? Sign in
David Cohen is editor of Adweek’s Social Pro Daily.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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