McDonald's Consolidates Media Buying with Starcom from OMD – Adweek

Marketing

December 22, 2021
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McDonald’s is consolidating responsibility for its multi-million dollar national media buying and planning to Publicis Groupe’s Starcom as part of an effort to streamline its digital marketing strategy. Particular attention is being given to a tighter integration between paid and earned/owned media programs, which aligns with the way more consumers connect with marketing messages, the brand’s representatives told Adweek.
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David is Adweek’s performance marketing and brand marketing editor.
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