LEARFIELD and Electronic Arts Announce LevelNext Madden National Championship Featuring EA SPORTS Madden NFL 23 – LEARFIELD – Learfield


Aug 25, 2022
Registration Open to College Students Nationwide; Competition Begins on September 17 for the $150,000 Prize Pool
PLANO, Texas and REDWOOD CITY, Calif. —Today, LEARFIELD, a media, data and technology services leader in intercollegiate athletics, and Electronic Arts (NASDAQ: EA), a worldwide leader in interactive entertainment, announced the LevelNext collegiate esports league will play host to a national competition featuring EA SPORTS™ Madden NFL 23. Registration for the 2022 LevelNext Madden National Championship is now open to college students at more than 2,500 schools nationwide.
Kicking off on September 17, college students across the country will go head-to-head in five weeks of Madden NFL 23 competition. The LevelNext Madden National Championship, which comprises a regular season, playoffs, last chance qualifier, and championship, will hold the final four matchups the week of October 17. During the live broadcast finals on October 20, the top collegiate player will be crowned the 2022 LevelNext Madden National Champion on behalf of his or her university. The LevelNext Madden National Championship is free to enter and features a cash prize pool of $150,000, $50,000 of which will be awarded directly to 20 campus esports programs through a Twitter competition.
[Please CLICK HERE to Register]
“College esports continues to grow in interest and at scale, and we’re proud to bring EA SPORTS Madden NFL 23 into our popular fall LevelNext competition,” said Rick Barakat, LEARFIELD Executive Vice President and Managing Director, Media & Partnerships Group. “We value the collaboration with EA on LevelNext – our third year since co-launching the league, now widely known as home to the national college championship for Madden and other EA titles.”
“The LevelNext Madden National Championship reaches fans around the country through its unique ability to pair the love of football with esports engagement at the college level,” said Andrew Echanique, Madden NFL Competitive Gaming Commissioner. “Madden continues to showcase its ability to grow the sport as we just had our most successful viewership year in history last season. We look forward to building upon this momentum in partnership with LEARFIELD.”
To enhance the college esports experience, the LevelNext Madden National Championship will feature shoutcasters, celebrity guests, and institutional radio play-by-play announcers. The LevelNext social channels across Twitter, Instagram, and TikTok will also add interactive broadcast elements to enhance the viewer experience via competitive updates, highlights, and player exchanges. This year’s winner of the LevelNext Madden National Championship will be guaranteed a seat in EA’s Madden Championship Series Last Chance Qualifier.
LevelNext competitions are free to register and available to all students currently attending a four-year accredited university. It is the largest intercollegiate esports league and home to the national college championship for Madden. Launched in October 2020, LevelNext combines official athletic marks and promotion, sports broadcast production and content value, cash prizes to players and esports clubs, and engaging competition to deliver excitement to millions of college esports fans. This easy-to-follow, centralized structure is primed to accelerate esports growth by unifying competitive play for all college students and enabling them to officially represent their schools on the road to a national championship. Each year, LevelNext features at least one of EA’s competitive gaming franchises.
All national and weekly programming for the LevelNext Madden Championship will be broadcast on LevelNext’s official Twitch channel, with additional outlets and locations to be later announced. For more information on the official rules and to register for the 2022 LevelNext Madden National Championship, visit https://levelnextesports.com/madden23. Registration closes on September 12.
 
About LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.
About Electronic Arts
 Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. STAR WARS © & TM 2015 Lucasfilm Ltd. All rights reserved. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
*Dynamic Gameday, Gameday Atmosphere, Gameday Momentum, Next Gen Stats Star-Driven AI, Home Field Advantage, Star-Driven AI are only available on PlayStation 5 and Xbox Series X|S.
 
 
 
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