Global Digital Advertising and Marketing Market Report 2021: Market to Reach $786.2 Billion by 2026 – Digital Advertising Spending Records Growth during Pandemic – Yahoo Finance


Dublin, Nov. 22, 2021 (GLOBE NEWSWIRE) — The "Digital Advertising and Marketing – Global Market" report has been added to's offering.

Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026
Global market for Digital Advertising and Marketing estimated at US$350 Billion in the year 2020, is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9% over the analysis period.
The Covid-19 pandemic resulted in people staying at home and/or working remotely from home, resulting in huge increase in online traffic. The large increases in online traffic provide opportunities for companies to keep their target audience engaged through digital marketing initiatives.
While overall digital marketing spending declined due the pandemic-induced cuts in marketing and advertising budgets during the lockdown , available budgets are being directed at digital marketing initiatives. In addition, advertisers are realizing higher returns on their investments owing to lower competition for advertising space. As a result, the pandemic is driving changes to digital marketing strategies at companies, especially at companies where digital marketing initiatives had relatively low priority.

Clicks and display ads are among the most prominent forms of digital marketing initiatives. Clicks are expensive compared to display ads, as clicks ensure the customer is directed to the advertiser`s website. However, clicks provide a better return on investment.
The declines in digital marketing budgets across the spectrum resulted in lower costs per click. As a result, marketers are gaining more clicks for the same cost. Proactive advertisers with long-term outlook are utilizing the lower costs of clicks to improve their marketing plans and stand to gain the most when conditions improve.
The continued spending on digital marketing initiatives would ensure that such advertisers have a high recall for their products or services when the conditions improve. In addition, the lower costs of digital marketing, as well as the unfavourable circumstances for other marketing and advertising formats is resulting in advertisers exploring and/or increasing their marketing spends on digital marketing.

The U.S. Market is Estimated at $155.3 Billion in 2021, While China is Forecast to Reach $254.9 Billion by 2026
Developed regions including the US, Canada, Japan and Europe, constitute key revenue contributors for the global digital advertising and marketing market.
Factors such as huge penetration of connected devices, highly developed digital ecosystem backed by large media companies and ICT services providers, and robust focus on digital media campaigns among businesses remain the prime contributors for growth and progress digital ad market in the developed countries.
Per capita spending on connected devices remains high in the developed regions, with a significant portion of consumers purchasing mid- to high-end devices for various purposes. Products with sophisticated features and functions are popular among consumers, and price of the product remains mostly irrelevant as majority of consumers are affluent.
While consumer affluence and general inclination towards advanced technologies favour wider acceptance of connected devices, active participation of leading electronics manufacturers drives momentum in the market. As penetration of connected devices and consumer inclination towards digital solutions remains high, developed regions represent the primary markets for digital advertising and marketing, globally.

Key Topics Covered:



COVID-19 Pandemic Upends the Advertising Landscape
Digital Advertising Spending Records Growth during Pandemic
Digital Marketing Strategies Change in Pandemic Times
Digital and Personalized Experience Gain Prominence
Advertising: Essential for Corporate/Brand Survival & Existence
Digital Advertising and Marketing: A Conceptual Overview
Digital Media Marketing
Social Media Marketing
Mobile Marketing
Digital Advertising and Marketing Formats
Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
Display Advertising: The Largest Contributor to Global Digital Ad Spend
Asian Economies to Spearhead Future Growth
World Brands
Recent Market Activity
2. FOCUS ON SELECT PLAYERS (Total 311 Featured)
Acxiom Corporation
Alibaba Group Holding Limited, Inc.
Baidu, Inc.
Dentsu International
Eniro AB
Epsilon Data Management, LLC
Facebook, Inc.
Google, Inc.
Microsoft Corporation
LinkedIn Corporation, Inc.
SXM Media
Tencent Holdings Ltd.
TradeDoubler AB
Twitter, Inc.
Xaxis, LLC
Verizon Media
Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
Digital Transformation across Organizations Goes Beyond Digital Marketing
Digital Marketing Trends for the Future
Role of Modern Technology in Improving Advertising Campaign Strategies
Augmented Reality (AR): Enabling Customized Experiences
Blockchain Technology Poised to Transform Digital Advertising Space
Voice Search: Redefining the Digital Marketing Space
Videos: The New Go-to Medium of Advertising
Social Messaging to Connect with Customers
Other Notable Technology Trends in Digital Advertising Market
A Digital Cocktail for Digital Marketing
AI in Media & Advertising: Targeting Customers with Right Marketing Content
Possibilities Galore for AI in Digital Marketing
An Insight into the Issues Associated with AI
5G to Further Enhance Mobile Advertising Spending
Growth in Mobile Apps Drive Opportunities for Digital Marketers
Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
Social Commerce Through Social Media Platforms
Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
New Restrictions on Collection of Location Data to Cost Marketers
Social Media with Location Based Features: Emerging Avenues for Marketing
Location-based Advertising (LBA) Gains Foothold at Airports
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Continuous Growth in Cross-Platform Video Advertising Market
In-App Advertising: A Promising Platform for Reaching the Desired Audience
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
Mobile Video Ads Hold an Edge Over Online Video Ads
Native Advertising: The Next Big Thing in Display Advertising
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
Maximum Visibility Drives Interest in Free Online Classified Ads
Robust E-Commerce Activity Lends Traction to Market Growth
Digital Marketing Trends for Pharmaceutical Industry in the Future
Millennials Emerge as Key Demographic for Digital Advertising Market
Key Issues and Challenges Hampering Prospects for Digital Advertising
Ad-Blocking: A Threat for Digital Advertising Revenues
Major Problems Facing Service Providers in Monetizing Media Campaigns

For more information about this report visit

On Wednesday, the Fed bumped up interest rates again, its third 75-basis point hike since June, and signaled that there could be two more such hikes by the end of this year. The conventional wisdom has the Fed acting properly, and aggressively, in an attempt to counter inflation raging at 40-year high levels. But conventional wisdom isn’t always right – and we can learn a lot by consulting the contrarians. Few top investors are more contrarian than Cathie Wood. The founder and manager of ARK Inv
Sterling tumbled against a rallying dollar following the mini-Budget on Friday.
With the Fed making its third 75-basis-point hike this year, Dalio says greater economic contraction is on the horizon.
In this article, we will look at billionaire Ken Fisher’s top 10 growth stock picks. If you want to explore similar stocks, you can also take a look at Ken Fisher’s Top 5 Growth Stock Picks. Ken Fisher is an American billionaire investor and financial analyst. Mr. Fisher is the hedge fund manager of Fisher […]
Needless to say, this has investors — especially those looking for dividends — very interested in energy stocks right now. Two in particular are getting a lot of attention: Chevron (NYSE: CVX) and Enterprise Products Partners (NYSE: EPD). While both Chevron and Enterprise Products are strong companies (I own Enterprise Products, too), there are some characteristics of Phillips 66 that are very compelling.
The S&P 500 is down more than 2% since Tuesday’s close. There is reason to believe markets are close to finding a floor.
Less than five months after discouraging conversations with the U.S. Food and Drug Administration led Spero Therapeutics Inc. to pause work on a drug and lay off 110 people, the company is licensing that same drug to GSK plc for up to $291 million.
Yahoo Finance reporter Alexandra Semenova breaks down Cathie Wood's decision to hand off her role as portfolio manager on two ETFs. 
The major investment bank Morgan Stanley has been sounding alerts about the increasingly difficult economic conditions for several months now, and the firm’s chief US equity strategist Mike Wilson headed up a recent note on the topic of defensive investing, especially dividend investing. Wilson lays out a clear strategy for dividend investors, starting with the fact that the best dividend stocks, by their nature, provide an income stream that is both secure and stable, and will provide protectio
The hedge fund legend has spoken. Pay attention.
Growth holdouts such as Tesla, Enphase and Shockwave are starting to buckle in the bear market as Treasury yields soar.
The comments made by CFO Richard Galanti on its conference call suggest the Fed will still be in inflation-fighting mode for the rest of the year
FedEx, Costco, DocuSign are some of the trending stocks in after hours trading on Thursday, September 22, 2022.
Instead of heading for the sideline, Form 13F filings with the Securities and Exchange Commission (SEC) show that most billionaire money managers were active buyers during the first half of the year. What's particularly interesting is that select billionaires have been piling into some of Wall Street's most beaten-down growth stocks. The following three supercharged growth stocks are down as much as 94%, yet billionaires can't stop buying shares of them.
With the objective of providing a high-resolution 3D view of their environment, LiDAR (light detection and ranging) sensors are set to be a mainstay in autonomous vehicles. While not all have been proponents of the technology – Elon Musk, for one, has stated in the past that he is not a fan – J.P. Morgan analyst Samik Chatterjee says the “debate around value-add of a LiDAR in a sensing suite has been long settled.” The decision to forgo the use of lidar more revolves around costs rather than per
Retirees have to watch their spending, especially after the Federal Reserve’s latest rate hike announced on Wednesday. For the third time in a row, the Federal Reserve said on Wednesday it would raise the benchmark federal-funds rate – this time, by a 0.75 percentage point so that it hovers between 3% to 3.25%. The news may seem unsettling for retirees, in particular, many of whom are living on fixed incomes.
(Bloomberg) — Russia’s wheat harvest could reach a historic 100 million tons, according to consultant SovEcon, with the commodity piling up at home as the nation struggles to export large volumes.Most Read from BloombergJapan to Restore Visa-Free Travel From Oct. 11 as Covid Pandemic Recedes South Korea President Caught on Hot Mic Insulting US CongressUnless Rents Rise, Housing Is Set Up for an Epic CrashBank of England Says Paper Banknotes Only Good for One More WeekA Great Copper Squeeze Is C
The market has soured on these stocks, but insiders are buying. Is it time to load up on these companies?
UBS's Colin Bristow raised his rating on the stock to Buy from Neutral, saying Well Street's expectations for sales of Mounjaro are too low.
U.S. stock futures slid Friday morning as fears of aggressive Federal Reserve policy saw equity markets pace towards a big weekly loss and Treasury yields continue a perilous climb to fresh highs.


Leave a Reply

Your email address will not be published.