Gap Inc. adds digital marketing leader to board of directors – Bizwomen – The Business Journals

Marketing

Anne Stych, Staff Writer, Bizwomen
Nov 10, 2021, 9:13am EST

Todd Crawford
Lisa Donohue has been named to the Gap Inc. board of directors.
Gap Inc. has appointed global consumer, data and digital marketing leader Lisa Donohue to its board of directors.
Donohue is the former CEO of Publicis Spine, the data and technology arm of French multinational advertising and public relations company Publicis Groupe.
She also served as chief executive of marketing agency Starcom USA, where she led brand vision, client relationships, product and growth, and as global brand president of Starcom Worldwide.
“Her track record of unlocking growth through creativity and science, will complement the board’s oversight of Gap Inc.’s long-term strategy,” said Bobby Martin, executive chairman of Gap Inc.
Gap Inc. announced in late 2020 a business model pivot that included closing underperforming brick-and-mortar stores and focusing on digital-first sales. The company has since invested in technology including a virtual fitting room startup and a retail software startup.
Athleta net sales were up 35% in the second quarter versus 2019, with comparable sales growing 13% year-over-year and 27% versus 2019. The company said its lifestyle products performed well as customers continued to value comfort and inclusive sizing built customer loyalty.
Gap Global net sales declined 10% versus 2019, with permanent store closures resulting in an estimated 14% sales decline. The company pointed to its partnership strategy for driving growth, including a home goods collaboration with Walmart launched during the quarter that it says will help the brand reach millions of new customers, and pre-sales of a Yeezy Gap jacket, part of a line with rapper Kanye West, that brought in customers who were predominantly new to the brand (75%).
Banana Republic net sales declined 15% versus 2019, although both net sales and comparable sales showed improvement from the first quarter of 2021 as some companies returned to the office and in-person events. The company said that moving into fall, the brand will focus on enhancing its website and store experience.
Partnerships with athletes including gymnast Simone Biles, who decamped from Nike, resulted in 33% brand awareness for Athleta, the company said.Donohue currently serves on the boards of directors of NRG Energy (NYSE: NRG), AcuityAds (NASDAQ: ATY) and Brown Jordan, as well as She Runs It, a non-profit organization helping women access marketing, media and tech leadership roles.
San Francisco-based Gap Inc. (NYSE: GPS) encompasses the Old Navy, Gap, Banana Republic, and Athleta brands. Fiscal year 2020 net sales were $13.8 billion.
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If an item is enabled for virtual try-on, customers will see the “Try It On” button on the item page and have the option to view clothing on themselves (Be Your Own Model) or another model (Choose My Model).
“The years I spent learning about online marketing, branding, and business were not a waste, but preparation for this mega-opportunity to brand myself.”
She first joined the company as a co-op student from the University of Cincinnati.
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