Accenture acquires Austin digital marketing firm Clearhead Group – Austin Business Journal – The Business Journals

Clearhead Group LLC, an Austin-based digital marketing company, has been acquired by Ireland-based global professional services company Accenture PLC (NYSE: ACN). The companies declined to release financial terms of the deal.
Clearhead will join Accenture’s Interactive division, which helps clients build digital customer experiences. Clearhead specializes in digital optimization, which uses data analytics and experimentation to refine web-based experiences and products.
“Experience is the new battlefield and that is our goal, to build the best customer experience period,” said Jeriad Zoghby, global personalization lead for Accenture Interactive. Accenture’s U.S. headquarters office is based in New York City.
The deal was born out of serendipity. Both Zoghby and Matty Wishnow, CEO and co-founder of Clearhead, are based in Austin, and the two met through mutual acquaintances two years ago. Accenture Interactive was already eyeing the customer experience market, and Wishnow and his two co-founders had been entertaining the idea of an acquisition deal. Wishnow said the timing aligned for both companies.
“I didn’t just want to grow faster, I wanted to grow faster and solve the biggest problems,” Wishnow said. “Accenture Interactive was doing just that.”
Clearhead’s founders will stay with the company, as will the rest of the team. The company employs more than 70 people and recently opened an office in London. Clearhead is the 14th acquisition by Accenture Interactive since 2013 as it aims to expand its customer experience offerings.
Wishnow and co-founders Sam Decker and Ryan Garner started Clearhead in 2012. The company has appeared on the Austin Business Journal’s Fast 50 list of the city’s fastest-growing companies for the past two years and reported $5.8 million in revenue in 2015.
Accenture is one of the largest tech employers in the Austin area, with some 2,300 workers. It is based locally out of 1501 S. Mopac Expwy.
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