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By Khurshid Alam
Introduction
SEO is an ever-evolving game, and it’s becoming increasingly difficult to keep up with all the changes. It can be hard to come up with creative and effective ways of optimizing your website for search engine rankings without breaking any rules.
Most SEO analysts would never admit to using any “black hat” methods, but there are a few unconventional SEO tips and tricks that can give your website a boost without getting you into hot water. Here are 9 of the best ones:
9 Proven Unconventional SEO Tips and Tricks
Monitor Website Performance
One of the best ways to optimize your website’s SEO is by monitoring its performance. This can be done with tools such as Google Analytics and Search Console, which give you valuable insight into things like traffic patterns, keyword rankings and click-through rates. With this information in hand, you can make informed decisions about how to improve your website’s rankings and gain more visibility.
For example, if you notice that your website’s organic search results have been declining, it might be time to do an audit of the content on your pages and see if there are any changes needed.
Utilize social shares and signals
Another effective unconventional SEO tip is to make use of social media platforms like Facebook, Twitter, Instagram and YouTube. These channels are great for boosting your website’s reach, as well as helping you get valuable backlinks from other websites. If used strategically, these channels can bring an array of benefits to your website.
For example, when you post content on social media platforms, it is possible for other people to share that content with their own followers, which in turn helps you get more visibility and exposure. Additionally, many social signals are also taken into account by Google in its algorithm. This means that if your website is mentioned in an interesting way on social media, it can help improve its ranking in search engine results.
Optimize internal linking
Another way to improve your website’s SEO is by optimizing internal linking. Internal linking refers to the practice of adding links within the content of a page that point to other pages on the same domain. This can help search engine crawlers find and index more of your webpages, which helps boost your SEO rankings. Additionally, this practice also helps visitors navigate your website more easily, allowing them to find the content they are looking for quickly.
Join and contribute to communities and forums
Connecting with other professionals in your industry can be beneficial for SEO purposes. By joining and contributing to local forums or communities related to your field, you can get links from other websites that can help boost your website’s ranking in search engine results. Additionally, participating in these types of communities helps create a positive image for your brand and increases the chances of potential customers discovering your website.
Optimizing site metadata:
Another way to optimize your website for SEO is to optimize the metadata. This includes titles, descriptions, keywords and any other information that appears on the search engine results page (SERP) when someone searches for a term related to your business. By optimizing this information, you can help increase the visibility of your website in search engine results. Additionally, making sure that the information is accurate, relevant and up-to-date can also help your website’s ranking.
Repurpose blog posts as videos and podcasts
Creating content multiple times in different formats can help drive more traffic to your website. By turning blog posts into videos or podcasts, you can appeal to a wider audience and further increase your potential reach. Additionally, repurposed content can significantly reduce the amount of time needed to create new content, saving you time and resources.
For example, if you write a blog post about tips for starting an online business, you can turn that same content into a podcast episode or YouTube video. This not only provides more ways for potential customers to find your website, but also ensures that the content is still valuable and relevant to your target audience.
Resource pages and link roundups help secure backlinks:
Publishing resource pages or link roundups is an effective way to attract backlinks. A resource page is a collection of helpful links and resources that are relevant to the topic you’re covering. Link roundups, on the other hand, include valuable content from around the web alongside your own original content.
For example, if you’re writing an article on content marketing tactics, you can include links to helpful resources from other sites in your resource page or link roundup. By providing value to your readers and including external sources, you can secure backlinks for your website.
Optimizing images with alt tags:
Every image on a website should have the alt attribute filled in with an appropriate keyword. This helps search engine crawlers understand what your image is about, and it can help you get more organic traffic from Google Image Search.
For example, if you’re writing a blog post about hiking in the mountains, your image should have an alt tag with keywords such as “hiking,” “mountains,” or “outdoor adventure.”
Optimizing dwell time:
Dwell time is the amount of time a person spends on your website once they land there from a search engine. The longer people stay on your page, the more likely it is that Google and other search engines will consider you a trusted resource.
To improve dwell time, focus on providing quality content that engages readers. Use visuals such as photos, videos and infographics to break up long text. Make sure your content is easy to read on mobile devices and be sure to include internal links that direct readers to other relevant pages on your website.
Conclusion:
SEO tips are a dime a dozen on the Internet; however , some of the best tips and tricks out there remain unknown to most SEO professionals. Use these 9 unconventional tips and tricks to give your website an edge over the competition in search engine rankings. With a little bit of creativity and an eye for detail, you can make sure that your website stands out from the crowd.
Khurshid Alam is the founder and director of Pixel Street. A top SEO agency in Kolkata. He has over 8 years of experience in the industry and has worked with some of the world’s leading brands including ITC, The Hindu Group, Glocal Healthcare, etc.
8 Hacks You Probably Didn’t Know You Could Do on YouTube
Ortom and Public Interest
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By Jerome-Mario Chijioke Utomi
The venue of the event was lavishly decorated with different cultural regalia to impress, and it did impress. The event, which commenced at about 11 am at a location in Warri, Delta State, saw all present culturally kitted in their numbers, men and women alike. They sat in such a manner that the gathering could be mistaken for a celebration of cultural fiesta. They wore ample smiles and listened to the various speakers with disciplined attention but said little, even as the banter was exchanged at intervals.
Interestingly, the gathering was by no means a cultural fiesta but a meeting of the members of the South-South Ethnic Nationalities Assembly (SSENA), which comprises various regional groups, community leaders, activists, traditional titleholders, stakeholders, religious leaders, captains of industries, students, and think tanks from across the South-south geopolitical zone of Nigeria.
They gathered for a world press conference to, among others, endorse Atiku Abubakar and Ifeanyi Okowa for President and Vice President of the Federal Republic of Nigeria and the Peoples Democratic Party (PDP) as their vehicle for achieving this objective.
Of all that I heard/observed, two need to be highlighted. First and very fundamental, the gathering acknowledged what has been on the mind of Nigerians: politics is about personal interest.
The second and very strategic is that the virtues and attributes of members all through the world press conference essentially suggest that the forthcoming February 25 and March 11, 2023, general elections in the country may be greeted with an ideological shift.
It was observed that Nigerians might be excused to cast their votes not based on pecuniary consideration or gains arising from a candidate’s deep pocket.
Rather, it will be largely a function of interest anchored on past records of performance (scorecards/political history and antecedents) of the political parties and that of their members angling for elective positions on the platform of the party.
There are many facts to back the above assertion.
First, while addressing the press on the kernel of the meeting, the National Coordinator of SSENA, Chief Favour Izoukumor, stated that with the 2023 general elections just weeks away, the peculiar challenges and the interest of the region is once again on the front burner, and there is a need to make a critical appraisal of the political parties, candidates, their manifestos, antecedents, leadership, and track records, as it affects the growth and development of South-South region over the past 62 years since independence.
To further establish insight on what informed the choice of Atiku/Okowa as candidates and PDP as a party, Izoukumor explained that the federal government under the PDP led by President Olusegun Obasanjo, a former military Head of State, through to President Umaru Musa Yar’Adua and Goodluck Ebele Jonathan, provided extensive support to the South-South geo-political zone.
Presenting the scorecards of these past administrations and how the people of the South-South region benefited, Izoukumor pointed out that it was under the leadership of these great men (Obasanjo, Yar’Adua, and Jonathan) that the Niger Delta Development Commission (NDDC) was created, 13% derivation fund was allocated to the oil-producing Niger Delta states, the Presidential Amnesty Program, the Niger Delta Ministry, the Nigerian Maritime University of Okerenkoko, the Federal Petroleum University, Effurun-Warri, the Federal University of Otuoke and many others were created.
These institutions and their policies were geared toward the development of the region. It is fair to say that the current peace and tranquillity in the Niger Delta is the product of the then-PDP-led federal government.
While the visitors, made up of journalists and other members of specialized groups, were trying to internalize, as well as compare notes as it affects the above claims, SSENA Coordinator again dished another set of reasons as to why the group is rooting for PDP as a party and Atiku/Okowa as their President and Vice Presidential candidates respectively.
He captures it this way; under the glaring performance of the then-PDP-led government, Nigeria regained its rightful place in the comity of nations as a leader of the African continent. The Universal Basic Education Programme (UBE) was established. PDP brought about astronomical growth of the Nigerian economy, with a 100% GDP growth from 3% to 6%; resuscitation of the national fertiliser companies in Kaduna and Onne (Rivers) as well as grew the excess crude oil account from a paltry sum of $2bn to $43bn, while managing to forge an $18bn debt relief deal with major creditor nations and groups, including the Paris Club.
The group furnished the media present with some examples. It reads; worthy of note is how the PDP considered the South-south region in the equation of Nigeria politics by making a minority ethnic nationality, Dr Goodluck Ebele Jonathan, a Vice-President and subsequently President of Nigeria. It was the highest political office attained by a minority from the South-South and went ahead to make him the President of the Federal Republic of Nigeria. Under Jonathan’s formidable economic team, Nigeria’s economy was rebased for the first time in a decade, leading to the country’s emergence as the largest economy in the continent after overtaking South Africa.
SSENA boasted that even as the nation braces up for the 2023 general election, the PDP has again demonstrated its ‘organicness’ and love for minority groups by picking Ifeanyi Okowa from Delta State as the Vice-Presidential candidate.
Okowa, according to SSENA, symbolizes a bridge between the South-South and South-East. His adoption by the party was borne out of his sterling performance as a governor of Delta State. His giant strides are evident across the land and are visible to the blind and audible to the deaf. His landmark achievements in Delta State are evident, particularly in riverine communities, where his carefully thought-out programs and policies have created wealth for Deltans.
Still, on why they have thrown their weight behind PDP, the Group again fired; The PDP is known for talent hunting, and they have done it again by picking Okowa in this coming election. Presently, we believe this is the best for the South-South. There is no major political party other than the PDP and its candidate, Atiku Abubakar, that has shown interest in the S/S and the Nigerian people, and with his charisma and willpower to pull Nigeria out of the quagmire of hopelessness and to rescue it for a better and greater nation.
Advancing other reasons that are Atiku-specific, SSENA said; It is pertinent to recall that under the PDP government (1999 – 2007), during which Atiku Abubakar served as Vice President and also as Chairman of the National Economic Council (NEC) (from 1999-2011), Nigeria recorded the highest economic growth in history. In 2002, Nigeria recorded the highest GDP growth rate of 15.33%.
The PDP government initiated the fight against corruption through the establishment of anti-corruption agencies such as the EFCC and the ICPC. Under the PDP, Nigeria witnessed private-sector telecommunications, banking, and pension administration reforms. The PDP-led government paid off the foreign debts inherited by the civilian government.
The chronicles of PDP achievements over those years cannot be written without His Excellency Atiku Abubakar getting a prominent mention, both for his tireless effort as a backbone of the reforms and as chairman of the National Economic Council (NEC).
The Group insisted that Atiku Abubakar’s wealth of experience in private and public sectors gives him an edge over all rival candidates in the 2023 elections. They stressed that he had created thousands of direct and indirect jobs for Nigerians in his home state of Adamawa and other parts of the country, noting that Atiku has already pledged a whopping sum of $10 billion to small and medium-sized businesses to create jobs that will solve the unemployment crisis we face if elected president.
“He, Atiku again, promised to restructure Nigeria if elected president. We must recall that the critical demands of the people of the Niger Delta over the decades of marginalization have been restructuring and resource control, as were the cases during both CONFABs convened by former Presidents Obasanjo and Jonathan. One of the demands of the people of the Niger Delta presented to the Nigerian government was to restructure Nigeria so that the people of the Niger Delta would benefit from their God-given natural resources. We are aware that of all the candidates and political parties, only PDP’s Atiku has categorically promised Nigerians restructuring and resource control. We believe this will bring peace and transform the Nigerian economy, as it would galvanize all regions to explore their options and available resources for growth and better citizens’ lives. For the aforementioned reasons, we, the South-South Ethnic Nationalities Assembly, hereby endorse Atiku/Okowa PDP 2023 presidential ticket to rescue Nigeria.
To conclude, the organizers argued that their present action has a place in Nigerian political history; We looked at some of the defunct regional political party’s vis-a-vis NCNC and NPC, led by Nnamdi Azikiwe, Sir Abubakar Tafawa Balewa and Alhaji Ahmadu Bello respectively, whose programs, economic and administrative policies favoured the minorities of Edo and Delta provinces (Defunct Midwest region and later Bendel State) and by extension the whole Niger Delta region. We recall that the first Prime Minister of Nigeria, Sir Abubakar Tafawa Balewa, saw the creation of the Mid-West region and, subsequently, the mid-West state, despite the resentment of some members of the political class during that time.
In a similar vein in the 4th Republic, the federal government under the PDP provided extensive support to the South-South geo-political zone, he concluded.
As the author, I have nothing to add!
Utomi Jerome-Mario is the Programme Coordinator (Media and Policy) at the Social and Economic Justice Advocacy (SEJA), Lagos. He can be reached via jeromeutomi@yahoo.com/08032725374
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By Prince Charles Dickson PhD
(‘A person is dead, but their spirit lives; if you poke the iris of their eye, they still come alive’)
Democracy has a dream-like character. It sweeps into the world, carried forward by an immense desire by humans to overcome the barriers of indignity and social suffering. When confronted by hunger or the death of their children, earlier communities might have reflexively blamed nature or divinity, and indeed those explanations remain with us today. But the ability of human beings to generate massive surpluses through social production, alongside the cruelty of the capitalist class to deny the vast majority of humankind access to that surplus, generates new kinds of ideas and new frustrations. This frustration, spurred by the awareness of plenty amidst a reality of deprivation, is the source of many movements for democracy.
Habits of colonial thought mislead many to assume that democracy originated in Europe, either in ancient Greece (which gives us the word ‘democracy’ from demos, ‘the people’, and kratos, ‘rule’) or through the emergence of a rights tradition, from the English Petition of Right in 1628 to the French Declaration of the Rights of Man and of the Citizen in 1789. But this is partly a retrospective fantasy of colonial Europe, which appropriated ancient Greece for itself, ignoring its strong connections to North Africa and the Middle East, and used its power to inflict intellectual inferiority on large parts of the world. In doing so, colonial Europe denied these important contributions to the history of democratic change. People’s often forgotten struggles to establish basic dignity against despicable hierarchies are as much the authors of democracy as those who preserved their aspirations in written texts still celebrated in our time.
The large mass demonstrations that laid at the heart of these struggles were built up through a range of political forces, including trade unions – a side of history that is often ignored.
In much of the world (as in Brazil, the Philippines, and South Africa), it was trade unions that fired the early shot against barbarism. The cry in the Philippines ‘Tama Na! Sobra Na! Welga Na!’ (‘We’ve had enough! Things have gone too far! It’s time to strike!’) moved from La Tondeña distillery workers in 1975 to protests in the streets against Ferdinand Marcos’ dictatorship, eventually culminating in the People Power Revolution of 1986.
In Brazil, industrial workers paralysed the country through actions in Santo André, São Bernardo do Campo, and São Caetano do Sul (industrial towns in greater São Paulo) from 1978 to 1981, led by Luiz Inácio Lula da Silva (now Brazil’s president). These actions inspired the country’s workers and peasants, raising their confidence to resist the military junta, which collapsed as a result in 1985.
Fifty years ago, in January 1973, the workers of Durban, South Africa, struck for a pay rise, but also for their dignity. They woke at 3 am on 9 January and marched to a football stadium, where they chanted ‘Ufil’ umuntu, ufile usadikiza, wamthint’ esweni, esweni usadikiza’ (‘A person is dead, but their spirit lives; if you poke the iris of their eye, they still come alive’). These workers led the way against entrenched forms of domination that not only exploited them, but also oppressed the people as a whole. They stood up against harsh labour conditions and reminded South Africa’s apartheid government that they would not sit down again until class lines and colour lines were broken.
The strikes opened a new period of urban militancy that soon moved off the factory floors and into wider society. A year later, Sam Mhlongo, a medical doctor who had been imprisoned on Robben Island as a teenager, observed that ‘this strike, although settled, had a detonator effect’. The baton was passed to the children of Soweto in 1976.
The above ranting, for me, captures the frenzy in the lead-up to the Nigerian General Elections next month; whoever it is, one supports amongst the three musketeers; the fact is that not much will change because Nigerians still dey play… The Nigerian worker is at a crossroads, there is a potpourri, people who want to see real change. He is the one that will play a crucial role in the general elections by exercising his right to vote and selecting the candidate who they believe will represent their interests and address the issues affecting their daily life. It is also important for workers to actively participate in election campaigns and advocate for their rights to be recognized and addressed by elected officials.
Sadly, at the other corner, countless corrupt Nigerian workers are engaging in unethical or illegal practices, such as embezzlement, bribery, or nepotism, for personal gain. This behaviour undermines the integrity of the workplace and can harm the reputation of the organization and, in this case (the Nigerian state) and the individual. It can also negatively impact the economy and society as a whole. The government and private sector have a responsibility to take measures to prevent and address corruption among workers.
But we dey play, the POS Operator is charging 2K for 20K if you want the new currency, no matter who wins the next election, we will remain the same because Nigerians contribute to over 50% of their sufferings, like play we fundamentally exploit our crisis against the common man. The #endsars movement looked close, but it lost steam and lacked leadership, and as such, the powers that be had loopholes to exploit and truth be told, we don’t seem ready for a movement.
Listening to Hugh Masekela’s ‘Stimela’ (‘Coal Train’), the 1974 song of migrant workers travelling on the coal train to work ‘deep, deep, deep down in the belly of the earth’ to bring up wealth for apartheid capital. I thought of the Durban industrial workers with the sound of Masekela’s train whistle in my ear, remembering Mongane Wally Serote’s long poem, Third World Express, a tribute to the workers of southern Africa and their struggles to establish a humane society.
– it is that wind
It is that voice buzzing
It is whispering and whistling in the wires
Miles upon miles upon miles
On the wires in the wind
In the subway track
In the rolling road
In the not silent bush
It is the voice of the noise
Here it comes
The Third World Express
They must say, here we go again.
‘Here we go again’, Serote wrote, as if to say that new contradictions produce new moments for struggle. The end of one crushing order will not herald a new beginning if we are not ready. It was the workers who brought us this democracy, and it will be workers who will fight to establish a deeper democracy yet. Here we go again, if the February elections will change our play mode—Only time will tell.
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By Tom Gomez
As the February 25 general election approaches, it has been announced that nearly 10 million new voters have been registered, with 84% of them being under the age of 34.
It appears that many young voters are eager to have a say in Nigeria’s future as the country struggles with insecurity, high living costs, and increasing poverty.
The chairman of the Independent National Electoral Commission (INEC), Professor Mahmood Yakubu, has said that the 2023 general election is ultimately an election for the young people in Nigeria.
With a large and growing population of young people, Nigeria is one of the world’s largest and most dynamic democracies, and its young voters are poised to shape the country’s political future in ways that few other groups can.
The INEC has stated that there are currently 93.4 million registered voters in Nigeria, out of which 37 million are young people between the ages of 18 and 34. The most recent data from the INEC suggests that Nigeria’s young voters could end up with a large democratic advantage which could give them the final say on the outcome of the election.
Many of Nigeria’s young voters feel that they have been robbed of their future due to severe poverty, high unemployment and rising inflation which is limiting the opportunities for young people in Nigeria.
There are several reasons why Nigeria’s young voters are likely to have a big impact on the election outcome.
Firstly, they are more likely to vote than older generations as more is at stake for them. According to recent surveys, young people are more politically engaged and more likely to participate in the electoral process. This increased political engagement is driven by a desire for change and a belief that their vote will make a difference, especially considering the plight of socio-economic conditions in Nigeria.
Young voters in Nigeria are more likely to support progressive candidates and policies. They are more likely to support candidates who are committed to addressing issues such as youth unemployment, education, and health care. These are issues that are of critical importance to young people and that have not been adequately addressed by previous governments. As a result, young voters are likely to support candidates who are seen as having the best plans for addressing these issues.
Nigeria’s young voters are more likely to be influenced by digital media and social media. In a country where traditional media outlets are often seen as partisan and unreliable, young people are turning to digital platforms to get their news and information.
The impact of the #EndSARS movement against police brutality was a turning point, and social media is actively being used to effect change and hold politicians accountable.
Yet, political campaigns do not appear to be targeted towards this demographic, despite the fact that candidates are more likely to reach young voters through digital channels.
The key contenders for the elections are all over the age of 60 and are largely seen as unappealing, especially to new voters who want to enact real change. Last year, the Nigerian Youth Union (NYU) advised young Nigerians to reject any presidential candidate over the age of 60.
As we enter the final weeks of the presidential candidate’s political campaigns, it is imperative that voter mobilisation efforts target Nigeria’s young population.
Achieving at least 60% voter turnout is necessary to reverse the trend of declining electoral turnout. Inclusive political participation is fundamental to ensure that the election outcome accurately reflects the will of the people.
A high voter turnout in the next election is vital in order to ensure that Nigeria’s democracy remains vibrant, inclusive, and representative of the interests of its citizens.
By turning out in large numbers, Nigerian voters can send a powerful message that they are committed to shaping the future of their country and that they will not be deterred from exercising their democratic rights.
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