111+ Digital Marketing Statistics You Need to Know in 2021 – G2

Marketing

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December 9, 2020
In a world where new businesses are popping up every day, brand visibility is everything.
Digital marketing is the answer to getting your brand in front of thousands of new potential customers. Digital marketing refers to any marketing channel that happens online or via technology. Marketing disciplines like social media, mobile marketing, and email marketing all fall under the umbrella of digital marketing.
There are an abundance of marketing myths out there which can make it hard to know what digital marketing strategies are worth your time and which are better left behind. The truth is choosing the right digital marketing mix will depend on your individual company goals. 
It might be hard to understand how all of these disciplines can come together in a cohesive digital marketing strategy, but these statistics provide insight into the most popular types of digital marketing and how they will impact business technology in 2021. 
Whether your company is business-to-business (B2B) or business-to-consumer (B2C), a fleshed-out digital marketing strategy is the most effective tactic to gain more visibility, customers, and revenue for your company. Here are some general statistics to give you an idea of the digital marketing landscape.
the number of ads the average person sees per day.
Content marketing is a strategy in which marketing teams post relevant and engaging content to boost the value and visibility of their products or services. A great example of this is when marketing teams create informative blogs that establish their brand as a thought leader in their respective field. Here are some statistics about how real marketers are using content marketing in their larger digital marketing strategy. 
of marketers report producing original research and studies.
Email marketing remains the best digital marketing channel for ROI. Although it can be expensive, and a bit tedious at times, time and time again email marketing works. But what are the best ways to make sure your message stands out among a crowded inbox? These email marketing statistics can give you a good idea of where to get started.
of marketers say email marketing is their best digital channel for ROI.
Lead generation is one of the most important metrics marketers are judged against. But getting people to film out lead forms and sign-up for email newsletters is hard. These statistics outline which lead generation strategies will give you the best results and how you can optimize your lead funnel to generate higher quality leads faster than ever. 
of marketers spend at least half of their budget on lead generation.
Mobile marketing is a digital marketing strategy in which marketing teams attempt to reach their audience on their phones through channels such as text messaging and email. A business with an effective mobile marketing strategy will optimize its web pages for mobile viewing as well as all of its email marketing. Here’s a look at how marketers can make mobile marketing work for them.
of consumers want to be able to respond back to SMS messages they receive from businesses.
Search engine optimization (SEO) is a popular method for generating traffic to a brand website by ranking for popular search queries. Companies that want to drive traffic through SEO often conduct research on major keywords that internet users are commonly searching for. They then write content based on these keywords to drive more traffic to their site.
These statistics show the best strategies for using SEO in your own digital marketing efforts. 
of marketers say SEO is better than PPC for generating sales.
Social media is one of the most popular digital marketing channels and it’s only expected to grow. Platforms like Facebook, Instagram, and Twitter have been trusted by marketers for a long, long time. But what about new opportunities like TikTok? Are they worth your time and marketing budget? These statistics will give you a clear snapshot of the state of social media in 2021.
of social media marketers say they’re planning to increase their use of Instagram next year.
Video marketing has seen a huge boom in popularity in the last few years. Because videos are often expensive and time consuming to produce, most marketers are still unaware of the benefits these resources can bring their brand. Here are some of the best video marketing statistics for marketers in 2021.
of marketers believe video is the hardest form of content to produce.
Sources: 
With all of the different ways that businesses can market their product, it is clear that we are living in the golden age of digital marketing. Whether you’re an SMB looking to get your brand off the ground or an Enterprise brand hoping to reach even more customers, digital marketing can provide a wealth of information and tools to choose from.
Overwhelmed by all the areas digital marketing covers? Learn how to decide if it’s time to outsource your marketing strategy.
Discover how to quantify the return on investment (ROI) for all your digital marketing efforts
Lauren Pope is a Content Marketing Manager at Oracle and a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)
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