The editors at Solutions Review have compiled a list of the best video marketing courses and online training programs to help your team expand its marketing skills.
Video marketing may not be as widespread as social media or email marketing, but it’s growing in popularity and profitability. As social media platforms place a higher and higher value on video content, companies across industries need to invest in video marketing output. Whether it’s YouTube videos on a company channel, a native LinkedIn video, or bite-sized clips on Twitter, Instagram, Facebook, or TikTok, if your company is putting out videos, it needs to do it right.
With that in mind, our editors have compiled a list of the best video marketing courses available on online learning platforms like LinkedIn Learning, Udemy, and Skillshare. Anyone on your team looking to expand, fine-tune, or kickstart their video marketing skills and know-how can take these online courses. Click on the GO TO TRAINING link to learn more about each course and register.
Note: The video marketing courses are listed alphabetically by the title of the online learning platform.
Provider: LinkedIn Learning
Description: Creating video content is valuable, but it’s also an investment, which means companies want to make sure they get it. That’s what this course from Roberto Blake—a public speaker, marketing strategist, and video expert—is designed to help with. Students who take this two-hour course will learn about the processes behind every video content strategy, including planning, production, post, delivery, and search optimization. Blake also covers the current landscape of online video, best practices for video production, identifying the kinds of content that work best on specific platforms, and more.
Provider: LinkedIn Learning
Description: In this course from Ashley Kennedy, one of the senior staff instructors at LinkedIn Learning, marketers and business professionals will learn how to incorporate video content into their social media marketing campaigns. Learners will become familiar with the strategic phases of the marketing funnel, how to create content for each stage of the marketing funnel, making their video marketing stand out, repurposing video material, and more. Other topics include introductions to social media videos like vlogs, product videos, long-form content, interviews, and explainers.
Description: In this introduction to video marketing, instructor Renee Teeley will walk marketers, entrepreneurs, and freelancers through the process of planning, creating, producing, and launching compelling videos for their target audience. The 60-minute course is broken into 15 sections that include tips, recommendations, and examples to help students define their audience, choose a production style, animate their videos as needed, write a video script, customize their messaging for different platforms, and measure the performance of the finished product.
Description: Marketing teams looking to educate themselves on the potential value of video marketing should consider enrolling in this brief, one-hour, beginner-level video course. The training program doesn’t cover the technical aspects of producing and editing marketing videos. Instead, it prioritizes how video marketing content can help companies market their products, boost brand awareness, reach a wider audience, increase engagement on social media platforms, convert viewers into customers, and reach target audiences.
Description: In this 90-minute training course, students will learn to increase brand awareness, improve social media engagement, improve search engine ranking, build trust with an audience, and generate ROI with engaging video marketing campaigns and advertisements. The course is best suited for anyone looking to create professional videos and video marketing campaigns across platforms. Over 35,000 students have taken this course, and it was updated in March 2022 by the team at OMG – Mastermind, who created the course.
Description: This in-depth course was developed to help video marketing beginners develop their skills and turn them into video marketing and production experts. Students will learn the ins and outs of video creation, video editing, video SEO, YouTube marketing, YouTube SEO, Facebook videos ads, Adobe Premiere Pro, and much more. With nine sections consisting of 87 total lectures and nearly 40 downloadable resources, this course gives students plenty of tools and opportunities to build and flex their video marketing skillsets.
Description: Students who complete this 90-minute course can expect to learn about video marketing campaigns, where videos fall into the sales funnel, what social media platforms are best suited for video content, how to measure the success of their video marketing efforts and build a lasting video marketing strategy. The course includes over 20 downloadable resources to reinforce the video lectures alongside a template planner that will guide learners through the steps of building a compelling video strategy.
Description: With 6.5 hours of video lectures, students who enroll in this course will learn how to create engaging video content, produce bite-sized ads, optimize videos for better visibility, develop a marketing strategy, target the right audiences, and stand out in an increasingly competitive market. Other topics covered include an analysis of the types of video marketing, a definition for video coherence, tips for video editing, video retargeting best practices, CTAs, and more.
Description: This course is designed to help entrepreneurs learn how to use YouTube as another tool to market their product, service, and brand to a targeted audience. Instructor Sam Dey has years of marketing experience and will show students how to target their ideal audience, attract visitors, increase subscribers, rank their videos in YouTube’s search engine algorithm, and build trust with viewers. The course is just an hour-long and best suited for marketers who understand how YouTube works and have a budget to invest in video equipment.
Description: This 3.5-hour course might be designed for aspiring video marketing agencies, but its lessons apply to anyone looking to get comfortable creating marketing content for the YouTube audience. Students can expect to learn about the relationship between Google and YouTube, how keywords affect optimization, format a video, choose the best keywords for titles and scripts, move viewers from a video to a web page, and more.
Description: Video ads have a reputation as one of the most lucrative forms an ad can take, and there’s a good reason for that. In this course, students will learn what each setting in a YouTube ad means, how to write effective video scripts for marketing and sales, why YouTube ads are cheaper than ads on other social media platforms, etc. In addition to his hands-on teaching style, Alex Genadinik also offers various downloadable worksheets, exercises, and other resources to help students get the most value from the course.
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