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If you’re looking for a hot career that combines cutting-edge technology with creativity, then digital marketing is the place to be. And, according to IT and digital marketing recruiting and staffing firm Mondo’s annual Digital Marketing Salary Guide for 2017, many digital marketing roles offer the opportunity for six-figure salaries because of the combination of skills required and the huge demand for those skills in the current job market.
“This is an industry that’s always in flux. Many of these jobs are focused on both back-end coding and function as well as front-end production, design and user experience. But there’s also a piece that relates to data analytics; the combination of demand for all these skills and the short supply of talent means salaries are increasing to stay competitive,” says Patrick Circelli, recruiting manager at Mondo. Here, according to Mondo’s annual guide, are the top ten digital marketing jobs for 2017 with salaries of $170,000 or more based on Mondo’s placements over the past year in New York City, San Francisco, Washington, D.C., Philadelphia, Denver, Boston, Chicago, Los Angeles, Atlanta and Dallas.
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A CMO is ultimately responsible for directing marketing strategy and overseeing all marketing functions and activities within an organization. Typically a CMO reports to the CEO.
Salary range: $160,000-$245,000
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The vice president of digital marketing is responsible for the strategic planning and execution of all things digital marketing with the goal of acquiring and retaining new customers.
Salary range: $140,000-$200,000
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Professionals in this role use technical skills, business knowledge and their understanding of customer needs to extract information from raw data and use it to strategize and execute key business decisions.
Salary range: $80,000-$185,000
[ Related story: 10 Cities where IT pros aren’t paid what they’re worth ]
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A VP of ecommerce is responsible for developing and executing on a company’s ecommerce vision and strategy, as well as marketing and branding strategies.
Salary range: $125,000-$180,000
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These professionals develop and execute strategies that help companies meet existing customer needs and acquire new business across multiple channels.
Salary range: $140,000-$180,000
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Also known as creative directors, these professionals work with designers, artists, copywriters, sales teams and other marketers to create a vision for products and services sold. They plan advertising and oversee the entire creative process.
Salary range: $101,000-$178,000
[ Related story: What the 5 top metro areas pay for hot IT jobs ]
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In a world where the demands of every market require a strong focus on customer experience, these IT professionals are where the action is. UX specialists/information architects are primarily concerned with how a product “feels” to users. They identify obstacles and stumbling blocks and then refine and iterate to provide the best possible user experience.
Salary range: $110,000-$175,000
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Another area that continues to gain momentum and steam is the mobile development space. Most organizations have a need for some type of mobile solution to meet their internal or external customers. Mobile application developers are responsible for the entire life cycle and creation of software that helps users complete a task on a mobile device.
Salary range: $100,000-$175,000
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A director of user experience/user interface leads design and development teams and sets overall product strategy to ensure the best possible user experience for a company’s products and services.
Salary range: $130,000-$170,000
[ Related story: How pay transparency and equity help employers retain workers ]
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A vice president of interactive product or interactive marketing communicates real customer requirements and provides input into every phase of product development and marketing.
Salary range: $130,000-$170,000
Sharon Florentine is a senior writer for CIO.com, covering career development, IT management, training, and diversity.
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